Google Ads Budget Calculator
Daily budget
₨0
Recommended daily budget to set in Google Ads
Projected ROAS
0.0x
Expected return on ad spend
Monthly spend
₨0
Total monthly ad budget required
Step 1
Business type
Choose the model that matches how your business converts customers
Step 2
Business goals
Enter the two core numbers your business already knows
₨
₨
Step 3
Cost targets
Work backwards from profit, not guesswork
Step 4
Traffic assumptions
Use your expected cost per click and average click-through rate
₨
%
Step 5
Conversion assumptions
Set realistic conversion rates or use quick benchmark chips
Results
Live
Your projection
Live outputs update instantly as you change any variable
Conversion funnel
Guide
How to use this
Quick understanding for planners, founders and media buyers
Best for
Forecasting
Use before
Launching
Lead Gen: the calculator estimates leads, deals, CPA and required budget based on your close rate.
E-commerce: it estimates orders, carts, ROAS and monthly spend using add-to-cart and purchase rates.
Tip: for more accurate planning, use your real CPC, close rate, AOV and target ROAS from past campaigns.
E-commerce: it estimates orders, carts, ROAS and monthly spend using add-to-cart and purchase rates.
Tip: for more accurate planning, use your real CPC, close rate, AOV and target ROAS from past campaigns.
